This whitepaper provides an overview of the developments and opportunities of mobile coupons for retailers and brands. This is what you can expect:

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• A 7-step approach is outlined for creating effective mobile coupon campaigns;

• Advantages of using mobile coupons versus traditional (paper) coupons;

• The possibilities to use mobile coupons as a means to generating more traffic, sales and insights for retailers and brands;

• Mobile couponing as an additional program alongside current (card and app) loyalty programs;

• An outline of the first global & scalable mobile coupon validation and redemption solution for retailers and brands;

• The effectiveness of your omnichannel strategy, related to your marketing spent.